Design Anthropology: Object Culture in the 21st Century
ago, product designers utilised basic market research to fine-tune their designs for consumer success – today the design process
has been radically transformed; the user is now centre-stage in the design process. From design ethnography to cultural probing,
innovative designers in the 21st century are relying on anthropological methods to illicit the meaning, rather than the mere
form and function of stuff. The work offers the definitive guide to the issues facing the shapers of our increasingly complex
material world. How has user-experience transformed our understanding of design? And how do leading design corporations, from
IDEO to INTEL, harness the insight of anthropologists in generating future visions? Why are new disciplines, like digital
anthropology, shaping our increasingly de-materialised product cultures?